WSVS is a pioneer radio station in Southside Virginia. It is one of the oldest radio station in the state. WSVS officially signed on April 6, 1947 and has been continuously broadcasting ever since.
Throughout it's lifetime, WSVS aired various genres of music, as well as sports, religious programs and talk shows. However, country music seems to have always been at its roots.
Many country and bluegrass artists have passed through the doors of WSVS. The legendary bluegrass group Lester Flatt & Earl Scruggs made WSVS their home base in 1954. For several months, Flatt & Scruggs recorded their daily radio shows at WSVS and then having the recordings transported to Nashville, Tennessee to air on WSM.
Charles Johnson, otherwise known as Little Jody Rainwater, was the promoter and bassist Flatt and Scruggs and The Foggy Mountain Boys. When Jody (as he was known to all) decided to leave the Foggy Mountain Boys and settle down in the early 1950s, he chose WSVS and Crewe, Virginia as his home. Jody's programming became extremely popular.
In 1955, WSVS received the Douglas Southall Freeman Award for public service in radio journalism from the Virginia Associated Press Broadcasters. The award was for the station's coverage of three hurricanes, Connie, Diane and Hazel.
WSVS was owned by Colonial Broadcasting until early 2005. Though WSVS has changed ownership several times, the last time it was sold was in April of 2005 and it was acquired by Gee Communications, Inc.
In April 2019, Gee Communications, Inc. hired new management and the station was re-branded as "Pure Country 97.1 FM & 800 AM " playing pure country favorites from the 1980s through 2000s with a splash of classic oldies and new Top-40.
Pure Country 97.1 FM & 800 AM has also made its debut in the social media world by launching a new website, facebook, twitter and Instagram pages and is streamed worldwide so you can now listen from anywhere on all your devices.
Pure Country’s mission is to provide only the best in country music from the old roots to the new boots!